xPure

The success we had with the Sennheiser project led us to form a joint venture with our long-term collaborator and expert in this field, Kerry Shaw, the former COO at Ruby Pseudo Consulting, a global youth insights research agency.

xPure is a Brand Positioning agency that specialises in Insights Research and Talent Relations , focused on using the power of qualitative research to inform strategy and more effective business decision-making, particularly in the realm of influencer marketing, talent partnerships and product placement.

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