Brand Experience Report 2017: Campaigns of the future
As we enter the age of experiences, how will brand activations evolve? Will Mould, MD of XYZ give his view on the future of experiential.
“Tech and digital will be at the core of everything we do, there will always be a physical touch point but tech will have to help that physical activation and accelerate it. Already everything we do is about creating shareable content and this will become more commonplace as tech also provides innovative interactions for more consumers to create and share their own content.” Will Mould, managing director, XYZ.
View the full report on Campaign here .