Premature baby charity polar trek launch highlights efforts needed to save babies

The Borne Charity, which supports research to prevent premature birth, has launched its Arctic Challenge with an event that shows the amount of kit needed to keep a small baby alive.

The event, created by brand experience agency XYZ, displayed the kit that it takes to get to the North Pole next to the items needed to save a premature child.

It was designed to show that a similar amount of equipment is needed for both.

Read the article on Campaign here.

The challenge begins after Easter with a team of volunteers including rugby star Will Greenwood and Jason ‘Foxy’ Fox, from hit Channel 4 show SAS Who Dares Wins.