Seven brand experience agencies to watch

These are the shops that are expected to stand out in the brand experience crowd.

Lively, Wild Things, XYZ, The Current Collective, Produce, Amplify and Giant Spoon have all been named agencies to watch in Campaign‘s Future of Branded Experiences report.

The shops have been chosen by the editorial team for showing the most potential in terms of producing inspiring work and having a solid business.

Here’s a short breakdown of the agencies. For more details, read the Future of Branded Experiences report.

Lively, which was founded in 2016, has already impressed with the first-ever “sand hostel” for Hostelworld and a virtual-reality two-wheel stunt for Mazda last year.

Wild Things, the agency that’s part of Lucky Generals’ incubator scheme, has created work for Yorkshire Tea, including a 5,000-biscuit build.

XYZ’s managing director, Will Mould, says that bagging the coveted Grand Prix at the Campaign Event Awards last year for Nike Strike Night put the shop on brands’ radar this year. With all eyes on the team, XYZ continues to deliver again this year with one of the most enviable experiences: the Converse One Star Hotel.

Read the full article on Campaign here.