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Converse pop-up celebrates new collaboration

Shoe brand partners London retailer Browns for two-day retail experience

Converse has opened a pop-up in partnership with retailer Browns to celebrate the launch of its latest collaboration.

Part of the “Converse reimagined” campaign, which aims to highlight emerging creative talent, the retail experience coincides with the release of the Converse by Koché x Feng Chen Wang x Faith Connexion collection. It is Converse’s biggest collaborative clothing range to date.

The two-day pop-up opens today (26 April) and includes live styling and music, workshops and talks with the designers. The space will showcase products from Converse’s archive alongside contemporary collections, and will be curated by members of the Converse Spark Progress community, including Foundation FM, which will host DJ sets and live broadcasts.

The activation was produced by XYZ and designed by Hotel.

Read the article on Campaign here