Faces to Watch 2019 Faces to Watch 2019: Here come the passionate, the curious and the restless

Cheryl Babajee

Senior project manager, XYZ

Nominated by Will Mould, managing director, XYZ:
“Cheryl joined XYZ five years ago as a bright-eyed project co-ordinator. Her background in the cultural and charity sectors with Art Against Knives and the Elephant Family gave her a unique angle on brand experiences – as well as a wealth of great connections. Her boundless energy and enthusiasm meant she quickly stepped up to running her own projects, and her strategic and creative vision is highly valued across the agency.

She’s at the heart of everything the agency does – her understanding of clients’ long-term brand and campaign strategy means she’s always able to elevate the projects she touches. Cheryl was heavily involved in our award-winning Converse ‘One star hotel’ campaign. And she’s already delivered some epic work this year, including MLB’s S60 campaign.”


Ashlie Samra

Project co-ordinator, MLB

Nominated by Will Mould, managing director, XYZ:
“Ashlie joined Major League Baseball in October to help bring the MLB to London for the first time. She led the grass-roots and S60 softball campaigns that helped the two-game series between the Boston Red Sox and the New York Yankees be a sold-out smash. She was also heavily involved in producing the influencer strategy that saw a hugely successful trip out to spring training with the Detroit Tigers. She’s a calm, inclusive and energetic team player who is invested in the future of baseball as a global sport.”


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