Thanks to the hard work of our committed and talented team, XYZ have been named Experience Agency of the Year at The Drum Experience Awards on Wednesday 4th Dec 2019.
Our New Era x NFL Super Bowl Party 2019 also received the Brand Activation with Invited Audience accolade.
As XYZ turns 7 years-old this year, it’s more important than ever that we find the balance between what has helped us reach this point, and what we need to do to ensure our future is as bright as the path that has led us here. 2019 has already been our busiest year to date, with 115 activations produced in 10 months – working with the biggest names in sport and lifestyle to reach new audiences. Retained clients include Nike, Converse, Apple and new clients including Major League Baseball, New Era and Tanqueray.
With big agency networks becoming more complex than ever before, clients are asking for simplicity and agility. As true recognition of our work and our agency model, we work with the best freelancers in experiential – bringing them in where relevant with their expertise for brand activations. Our clients trust us to cross borders and deliver European work for them. In 2019 alone we’ve taken our existing clients into new territories including Paris, Milan, Stockholm, Madrid and Zurich.
With our strong foothold in the retail, sports and lifestyle space, we are strategically planning expansion across beauty, automotive and travel. Excitingly we’ve already reached our 2020 goal of £10m turnover in 2019 thanks to the hard work of our committed and talented team.
Our long-term aim is to become the most innovative and effective experiential agency that clients have ever worked with. We will do this by ensuring our creative and strategic output is consistently excellent via continued investment in staff – development of people skills and investment in training will remain a key focus, whilst enabling growth with investment in technology, and a support infrastructure to drive this. We will consolidate our new business wins and continue to move towards long term client partnerships rather than project-only relationships.
Our sister agency Experiential Intelligence launches in early 2020 and will offer consultancy, measurement and analysis to enable brands to understand the impact of their experiential activity along with strategic brand affinity building services. This will provide clients with ongoing value through data-informed experience design.
Thank you to all our clients and partners for your continued support and we look forward to seeing where 2020 takes us!