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Campaign Experience Awards 2021: Virtual Experience B2B

We won a Bronze for our Human Nature FW21 Levi’s launch using Connector!

Levi’s ‘Human Nature’ was the brand’s first-ever virtual sales launch, showcasing its new FW21 collection to staff, wholesale and franchise partners across Europe. It was designed specifically to overcome the significant obstacles facing a more conventional physical launch event, which was not possible with ongoing Covid-19 restrictions. The digital experience spanned email invitations, content tailored to specific audiences, such as employees or licensees and an explorable 360 space with an AR layer of interactive brand content offering a deep dive into the full collection and brand announcements.

Well done to all nominees – Read the full article here