
We cause and affect.
XYZ is an award-winning, independent brand experience agency based in London, with a global reach.
Everything we do is designed with both the client and the audience in mind, to create a win-win situation for everyone involved.
Since 2012, we have been committed to producing more intelligent, more effective, more creative, more innovative and more impactful experiences for brands.
Working across live events, content, digital, strategy, design, research and interactive, we create insightful and creative work that positively impacts our clients’ businesses.


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Award-winning live event design and delivery, creating impactful experiences and interactive content for the world’s most successful brands.

Our Creative Problem-Solving, strategy and innovation service designed to rapidly and effectively help clients across a range of business and marketing challenges.

Our studio works collaboratively with clients to create intelligent and creative design solutions that cut through and communicate more effectively for brands.

Research and insights from audience groups that create more accurate and equitable dialogues between brands and consumers, focused on creating mutual benefit.

An extended reality experience combining physical and digital components that connects Levi’s with their strategic accounts and franchise partners, using technology to create an immersive brand experience.

We are proud to be founding members of the
Not-for-Profit organisation Isla whose role is to provide guidance and support to the events industry, enabling members to deliver science-based environmental targets to safeguard the future of the planet and the future of the events industry.
Meet the team
Will
Managing Director and Co-Founder
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In charge of ups, downs, ins and outs
'sClassic cars, midget gems, Air Max 1
Sophie
Marketing & New Business Director
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Joining the dots between the left brain (Will) and the right brain (Paul).
'sSun-worshiping, skiing, chocolate
Paul
Creative Director and Co-Founder
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Making sure our work is the right kind of unusual
'sRunning, reading, pancakes
Oksana
Client Services Director
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'sLucy
Operations Director
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Keeping our world turning
'sMango, hip-hop, cooking, wine
Cheryl
Project Manager
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Bringing ideas to life
'sMr Whippy, the sea, Sundays
Beth
Account Director
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Making sure our clients are happy and come back for more
'sGiraffes, travelling, yoga
Bixanne
Creative Producer
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Injecting razle-dazzle into experiences
'sGlitter, boxing, pom poms
Helen
Senior Project Manager
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Always pushing the limits
'sadventures, wine, triathlons, skiing
Lorcan
Production Manager
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Building it so they come
'sSandwiches, Sinatra, Potter & Pistes
Rebecca
Project Manager
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The bridge between the creative and technical world
'scheese, dancing, penguins, the beach
Lizon
Experience Design Lead
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Infusing creativity with meaning
'sDancing, colourful things, all kinds of games
Marcia
Finance Manager
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'sCooking (not the books), singing and dancing like nobody is watching
George
Junior 2D Designer
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Communicating creativity with clarity and beauty
'sParkruns, playing guitar, broccoli
Briony
Operations Manager
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Getting sh*t done
'sChocolate, sun, running
Could this be you?
We are always looking for new talents
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Email info@thisisxyz.com, we’ll keep your details on file and get back to you when the right role comes up.
'sTeam player, driven, proactive