Adnams Café 0.5

To mark the launch of Adnams’ new de-alcoholised beer (0.5% ABV), the XYZ team helped launch Café 0.5 in Fitzrovia – a morning brewhouse open for one day between the hours of 8 am – 12 pm – solely serving its new Ghost Ship Alcohol Free.


Working alongside the client and their PR agency, we designed and produced a pop-up café where customers were encouraged to sit and drink their Ghost Ship Alcohol-Free pint with a pain-au raisin or an almond croissant.

We sourced a high footfall venue that let us take over their outdoor space and kitted it out with beer pumps, furniture, branding and props from the brand’s Southwold home.

We delivered the project as sustainably as possible, to align with the company’s strong sustainable values.