Allbirds, London Flagship Store Design

Working closely with Allbirds, we designed and built Allbirds’ first-ever European retail store in London’s Covent Garden.



Working closely with Allbirds headquarters in San Francisco, our XYZ Design studio developed an experiential retail strategy, using London parks and iconic architecture as inspiration for the store design. 

Balancing a carefully curated central brand image with local London insights created a mix of greenery and architectural references together as a platform for the beautiful Allbirds products.  

Local artists were also commissioned to ensure the store had a strong local influence across window displays and unique details throughout the store experience. 

Our team then project managed the refurbishment of the site, creating a retail space that was designed not only to facilitate transactions, but equally to create a space that created a powerful brand experience, and context for buying into the Allbirds ethos – not just the products.