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Allbirds, London Flagship Store Design

Working closely with Allbirds, we designed and built Allbirds’ first-ever European retail store in London’s Covent Garden.

 

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Working closely with Allbirds headquarters in San Francisco, our XYZ Design studio developed an experiential retail strategy, using London parks and iconic architecture as inspiration for the store design. 

Balancing a carefully curated central brand image with local London insights created a mix of greenery and architectural references together as a platform for the beautiful Allbirds products.  

Local artists were also commissioned to ensure the store had a strong local influence across window displays and unique details throughout the store experience. 

Our team then project managed the refurbishment of the site, creating a retail space that was designed not only to facilitate transactions, but equally to create a space that created a powerful brand experience, and context for buying into the Allbirds ethos – not just the products.