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Allbirds London Flagship Store

Working closely with Allbirds, we designed and built Allbirds’ first ever European retail store in London’s Covent Garden.

We designed and built Allbirds’ first ever European retail store in London’s Covent Garden.

Working closely with Allbirds, we developed an experiential retail strategy, using London parks and iconic architecture as inspiration for the store design.

Balancing a carefully curated central brand image with local London insights created a mix of greenery and architectural references together as a platform for the beautiful Allbirds products.

Local artists were also commissioned to ensure the store had a strong local influence across window displays and unique details throughout the store experience.