Converse – Creative All Star Series
Converse’s Creative All Star Series took place at Hoxton Docks, across three days and was timed to coincide with the NBA All Star Game in the US. This reflected the foundation of the campaign to leverage Converse’s rich and credible heritage in basketball.
24+ retail accounts attended
11m social reach from retailers’ posts
Produced, designed and delivered by XYZ, working closely with the Converse brand design & marketing team, the Creative All Star Series was the first of a programme of experiences for London youth that bring together a global collective of creatives and shines a light on their talent – spanning sport, music, fashion and art, through the lens of key cultural moments.