Esenia CBD Mindfulness Pop-up
XYZ produced and launched the Esenia CBD Mindfulness pop-up in Covent Garden for 2 days.
We were tasked with creating a pop-up space to launch the brand in the UK for both press and consumers and create beautiful social media content.
The challenge we faced was creating something unique but personal to the brand, who haven’t established themselves with an identity in the industry yet.
We created a multi-sensory mindfulness pop-up with five immersive zones designed for total relaxation and meditation. Free samples were also on offer at the entrance.
The event was a sell-out and allowed guests to find unique moments to tune into their bodies and minds through gentle guidance from Brand Ambassadors and specialists.