Esso Synergy Fuel Launch Campaign

To launch Esso Synergy, we created a VR experience to show consumers how Formula 1 technology led to the development of the fuel, by putting them in Jenson Button’s Mclaren Honda car as it raced around the Silverstone Grand Prix circuit.

The experience toured in the UK, France, Belgium and Germany, using downloadable VR content and Google Cardboard to deliver the experience at events, shopping centres and Esso service stations to support the rollout of the fuel across Europe.