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Hotpoint Fresh Thinking Campaign

We toured the Fresh Thinking Mobile Kitchen across the UK to inspire and teach people handy tips and recipes to help prevent food waste and use leftovers to save money.

On a mission to reduce food waste with Jamie Oliver.

Designing the full creative & experiential strategy for Hotpoint’s biggest campaign of the year, we taught the British public the importance of minimising food waste.

We toured the Fresh Thinking Mobile Kitchen across the UK to inspire and teach people handy tips and recipes to help prevent food waste and use leftovers to save money.

We delivered Hotpoint Food Hack sessions at Camp Bestival, along with dates in Bristol and Glasgow to provide information and hands-on classes to help consumers save money and food.

The campaign culminated with a pop-up café, launched by Jamie Oliver, with a menu of dishes made up from crowd-sourced leftovers recipes, raising funds for Foodcycle, a charity partner of Hotpoint.