Kingfisher – If Walls Could Talk
XYZ helped Kingfisher elevate its brands from everyday home retailers to thought-leading campaigners on the serious issue of unfit housing.
Comprehensive research report incorporating 7,000 respondents across the UK, France, Spain, Poland and Romania
Brought to life by a multi-level communications campaign across all five markets
Putting Shelter in the UK at the centre of a Kingfisher-led fundraising drive
If Walls Could Talk was a campaign for home improvement group Kingfisher to put a spotlight on how the issue of unfit housing affects millions of lives across Europe, emphasised by the Covid-19 pandemic.
If Walls Could Talk centred on an international report which surveyed 7,000 people in the UK, France, Poland, Romania and Spain. It painted a grim picture of the devastating state of unfit homes and the real stories of their impact on people’s lives, including social interactions, work, physical and mental health, and children. If Walls Could Talk enabled Kingfisher to take action on its promise, speak genuinely and with authority on a highly sensitive topic, raise awareness of the issue, and position its brands as thought-leading campaigners across all five markets.
The campaign rallied policymakers, the public and Kingfisher’s own colleagues together, widening the debate on unfit housing and helping bring light to Shelter’s initiatives in the UK.