Levi’s Graduate Fashion Week

Levi’s asked us to help them show fashion graduates how the brand is creative, progressive and innovative place to build a career, via their presence at London’s Graduate Fashion Week.

Using their ATL campaign creative as inspiration, we developed a concept that asked graduates to make a pledge using pin badges, which they placed on a denim wall. Visitors could also speak with Levi’s creative team members, explore the brand through video content and attend portfolio masterclasses.

The experience was designed to engage graduates in conversation about the brand, rather than just shout about its virtues louder than everyone else.