Major League Baseball – Softball S60 Series
XYZ brought Major League Baseball to London with a 6 week-long series – Softball S60.
Major League Baseball challenged us to bring baseball culture to London – a big ask in a city where cricket dominates the bat-and-ball sporting scene.
We swung for the fences with a multi-touchpoint approach. The S60 app lets people find a game, score their matches and get rewards. We created softball diamonds across the city and gave teams all the kit they needed to play like pros.
The epic finals featured American food vendors and a Home Run Derby. We even had the winning team celebrate with sprayed champagne and ski goggles like true MLB stars.
To tie into the MLB London Series, we set up a special game for influencers at Truman Brewery – raising the profile and getting props from the baseball league’s commissioner.