Martine Rose, London Fashion Week Shows 2017 – 2020
Founded in 2007 as a men’s shirting brand, Martine Rose always challenges the standards of LFWM. We have been very fortunate to work alongside Rose, to produce her bold & creative visions for her London Fashion Week shows.
The first time we worked with Rose was in 2017 through Nike, and we were blown away by her ambitions for the shows. That year we did 2 shows: her Fall/Winter Collection at Seven Sisters Market in January and her Spring/Summer 2018 show at Stronghold Climbing Centre, Tottenham in June.
From 2018, we worked directly with Rose for her LFW SS19. For this season, Rose wanted to present a ‘Love Letter to London’, honouring the city in which she grew up, and now lives and works. We created and produced the first catwalk on a cul de sac in North London, where residents sat side by side with the likes of Virgil Abloh in what felt like the most inclusive show in Fashion Week history.
For her LFW SS20 collection, Rose was inspired by the concept ‘Promising Britain’ and the current political climate in Britain. She wanted to make a statement with a corporate aesthetic as the backdrop to show her S/S20 collection. We wanted to find a venue that was the antithesis of the SS19 show – one that aesthetically matched her collection and embodied the political statement she wanted to make.
We were most recently involved in Rose’s AW20 show, which took place in her daughter’s primary school in Kentish Town. The collection represented a reflection on Rose’s past.
To encourage a community atmosphere, Rose invited teachers, pupils, and their parents, as well as the normal fashion crowd. The show took place in their 2 school halls across two floors, with around 350 guests in attendance.