MLB – Home Run Derby X

As part of their global touring festival ‘Home Run Derby X’, we teamed up with MLB to inspire baseball fans in an immersive batting and pitching experience.

With a vision to widen the game’s presence beyond the US, we created an activation that would turn even the casual Yankee-cap wearers into new-found baseball fans.

Novices and pros alike went head to head in our ’Perfect Pitch’ pitching tunnels and ‘Moon Shot’ batting cages, rewarding players’ accuracy with points, celebratory sounds adding to the festival buzz, and the chance to win exclusive merchandise if they topped the leaderboard.

With a real focus on maximising participation, we designed four portable lanes meaning that MLB could easily activate in two locations at once. The design not only promoted the MLB and HRDX branding, but also paid homage to the music festival scene.

Perfect Pitch and Moon Shot also featured at Wireless and Leeds festivals 2022, and later in September in Germany.