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South London meets Marrakech launching Nike’s Air Max 97 collaboration with Skepta

London’s Grime superstar Skepta collaborated with Nike Sportswear to create a brand new Air Max 97 shoe

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London’s Grime superstar Skepta collaborated with Nike Sportswear to create a brand new Air Max 97 shoe, inspired by both his home city and Marrakech, a recent but impactful influence on his work.

We created a south London Souk, complete with food stalls, barbershops, nail salons and a sound system, over two nights to provide an insight into the cultural landscape of Skepta’s world.