Nike, Strike Night – Hypervenom 3 Launch

To support the launch of Nike’s Hypervenom 3 football boot, we produced the world’s most intelligent goal and invited the best strikers in Europe to go head to head, broadcasting to the world on Facebook Live.

Our team produced and managed the experience on the night, co-ordinating over 400 guests, the live broadcast and the digital goal system.

The campaign had a reach of over 700 million. Footballer Marcus Rashford also commented: “I can’t believe how cool it was. I felt like I was in a video game with the digital goal.”

We worked in partnership with AKQT on the project.