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Nike, Strike Night – Hypervenom 3 Launch

To support the launch of Nike’s Hypervenom 3 football boot, we produced the world’s most intelligent goal and invited the best strikers in Europe to go head to head, broadcasting to the world on Facebook Live.

XYZLive_Hex

Our team produced and managed the experience on the night, co-ordinating over 400 guests, the live broadcast and the digital goal system.

The campaign had a reach of over 700 million. Footballer Marcus Rashford also commented: “I can’t believe how cool it was. I felt like I was in a video game with the digital goal.”

We worked in partnership with AKQT on the project.

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