Converse One Star Hotel
We worked closely with Converse EMEA to produce their biggest ever activation in the UK, the Converse One Star Hotel in east London.
Consumer & Media guests across 4 days
Consumers applied for places at the hotel, where they took part in screen-printing workshops, danced the hours away to carefully curated mixes by the Radar Radio DJs, and watched live performances from artists such as IAMDDB, Slowthai, Siobhan Bell and more.
The hotel included “guest rooms” that housed opportunities for digital, product, and live experiences, curated by Converse collaborators such as Yung Lean, A$AP Nast, fashion label MadeMe, and Tizzy T.