Yoto, Pop-up shop in London and New York

Yoto’s very first store –  not one but two! 

Yoto is a kids audio platform where kids can experience the magic of literature through a screen free player. The London store was located in Islington Square and the New York store was located in Upper West Side.


Yoto has head offices in London and New York, they currently only sell online and this was a great trial to see if they got much interest to maybe open up stores in the future – we produced these interactive stores at the same time running for four weeks – fun for all the family.

There was a Make Your Own section where you could record and playback your voice – this reflected a feature of the actual Yoto Players. 

A pixel wall where you could create art – the Yoto players have a pixel light display that we wanted to incorporate into the store.

And megaphones which played snippets of what Yoto has to offer by foot pressed sound pads.

Smaller events also happened inside from the likes of Mrs H, Monkey Music and Beatbox collective.